Ember Steel: Ushering in a Bold Winter Fashion Revolution

Ember Steel: Ushering in a Bold Winter Fashion Revolution

OVERLAYS Clothing, one of India’s most aspirational menswear brands, proudly unveils its highly awaited winter collection—“Ember: Steel Winter ’24.” This striking line is more than just a seasonal release—it represents a bold expression of fire, strength, and inner resilience, wrapped in sophisticated winter fashion.

Inspired by the fierce elements of nature, Ember Steel goes beyond functionality to embody a mindset—an attitude of power, warmth, and relentless ambition. With 35+ versatile jackets, the collection is designed for individuals who appreciate both street-style aesthetics and refined Indian craftsmanship.

Where Streetwear Meets Heritage Craftsmanship

Every piece in the Ember Steel collection reflects a powerful blend of tradition and innovation. Signature features include:

• Hand & machine embroidery

• Traditional zardozi and ari work

• Unique paisley patterns

• Experimental washing techniques

These elements create a unique tapestry of modern streetwear layered with rich Indian artistry—tailor-made for the bold, experimental dresser.

A Fashion Launch for the Digital Age

The official launch of Ember Steel was nothing short of revolutionary. Held during a first-of-its-kind creator economy fashion show, the runway featured:

• 13+ models

• Immersive sound design

• World-class art direction

This was more than a fashion show—it was a multi-sensory experience. The production was engineered to harmonize music, visuals, and design, immersing the audience in the essence of the Ember Steel philosophy.

Shlok Srivastava’s Vision: Fashion x Technology x Creativity

Founder and CEO Shlok Srivastava shared his passion for the launch, stating:

“This event celebrates the fusion of fashion, technology, and digital creativity. We’re not just releasing a new collection—we’re launching a movement. Ember Steel symbolizes the evolving role of the creator economy in redefining high fashion.”

 

He further emphasized that the collection meets the needs of today’s consumers by fusing performance, functionality, and boundary-pushing design—ideal for both braving the cold or making an unforgettable fashion statement.

What’s Next for Overlays?

Looking forward, OVERLAYS aims to:

• Adapt to seasonal fashion trends

• Expand the line with accessories

• Explore eco-friendly fabrics and practices

• Host exclusive pop-up events in major Indian metros

These initiatives will offer fans first-hand access to the collection while also supporting the larger creative community. Aspiring designers, influencers, and fashion enthusiasts will find opportunities to engage, collaborate, and grow.

About OVERLAYS Clothing

Founded in August 2021 by Shlok Srivastava, OVERLAYS Clothing Pvt. Ltd. is based in Bangalore with a manufacturing unit in Noida. The brand was created to redefine modern menswear by offering bold, visionary pieces that blur the lines between tradition and trend.

Known for its distinctive prints, edgy silhouettes, and fashion-forward collections, OVERLAYS is a brand for those who dare to stand out.